AI’s Increasing Role in Customer Service
No ifs ands or buts, Customer service is one of the most important aspects of a business and should be the focus of any goal-oriented business owner. Regardless of whether you are running an e-commerce store or a brick and mortar business, you’ll need to keep your customers happy to increase your returns on investment. As they say, happy customers usually come back with other potential customers. This makes sense since most businesses in this our modern-day society depend on positive reviews to make a sale.
With the current transformative changes in tech and science, business owners now have superfluous tools and resources to boost customer satisfaction and interaction. Which implies that they’ll be able to improve response times for queries even as they engage more with their clients.
Aside from the fact that they’ll be able to connect more with their clients and enhance loyalty amongst clients, it will also enable them to improve their brand’s overall image even as it improves staff performance.
As business owners continue to embrace AI technology for their businesses and as AI becomes more and more popular, the prospective effects for customer service have started to show.
Potential effects of using AI for customer services.
- Improved customer satisfaction
This is probably the main reason why businesses in today’s world adopt artificial intelligence for their customer service. Unlike human customer service agents that need time to eat, sleep, and recuperate from a stressful task, AI offers 24 hours uninterrupted customer service. That’s why many businesses use AI-powered chatbots to engage with their clients at the frontlines of their conversation platforms. In this way, giving the real human agents the much-needed freedom to focus on other productive ventures that may benefit the company.
Aside from the fact that AI-powered chatbots work round the clock to provide impeccable services for customers, they also create a positive atmosphere for clients. Along these lines, customers will be able to discuss their pain points with the AI agents without reservations. Another appealing advantage that AI has over human customer service agents that it is cost-effective.
- Personalized user experience
With AI technology, businesses are creating a much more personalized user experience for their customers. These days, companies like Netflix and Google are using AI tech to learn more about their visitors. For instance, Google uses an AI-powered algorithm that studies clients to provide the most accurate results for their inquiries. Also, iOS devices have factory-installed AI assistant “Siri” that helps users get the best out of their iOS devices.
As it appears, AI technology might the safety net for business owners that want to maximize profit, even as they provide customized user experience for their customers. Since AI has the potential to collate users’ information from different locales on the internet, it will help you make informed decisions on what to offer your customers when they visit your store.
How much of your private data can AI techs access
As they say, information is power. For this reason, it makes sense that you’ll have a few concerns on how much of your private data is tracked by a company’s AI.
While you may fancy relevant results for your searches, you probably won’t want your private data to fall into the wrong hands. For this reason, many internet users have raised concerns on the way AI companies track their data and buying behavior.
As per your question; how much of your private data and buying behavior can AI techs track? The answer is a lot. So far, AI techs have been used to track information like personal preferences, location, events, weather, etc. We can only expect that the potential of AI techs in creating a personalized user experience for customers, will increase in the future. Thus, there is a high probability that it would be abused in some ways.